382% Increase in organic conversions in 9 months.

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Who is Quad Recruitment?

Quad Recruitment is one of the leading pharmacy and healthcare staffing agencies that focuses on connecting top talent with opportunities across the US and UK markets.

Known for their personalized approach, they work closely with candidates and clients across both the UK and US markets.

Link to partner

The Challenge

Quad Recruitment had built a strong digital foothold in the UK and was now ready to take on the US market and needed a comprehensive keyword strategy to take it on.

Additionally

Quad Recruitment was expanding from pharmacy recruitment into the broader healthcare and medical staffing market and needing support in identifying winning keyword verticals and applying those optimizations sitewide.

USA + UK

Target Region

2.1

Existing URLs

Language

Strategies deployed

Look at our steps

Step 1

Focusing on identifying and building a winning strategy.

The first thing we did was discover what kinds of keywords and opportunities there were in the US. This meant exploring all of the new landing and blog pages that we would want to create to expand our reach.

Step 2

Creating state and city job listing pages.

One of our first initiatives was to create a programmatic set of city and state based pages that would let us target a lot of the location-based keywords. From there, we focused on many of the pharmacy and medical related keywords that were specific to the US.

Step 3

Scaling into additional medical recruitment verticals.

Once we had successfully dominated the pharmacy recruitment landscape, it was time to scale into new healthcare staffing verticals including optometry, dentistry, and veterinary.

Overall Performance

+100

Avg. Number of daily clicks

+6K

Avg. Number of daily impressions

28.7K

107%

Total clicks

1.84M

421.8%

Total impressions

21.2

18%

Average Position

Hear it from our partner directly.

James Roberts CEO of Quad Recruitment

“My favorite thing about Ztech is their clear and concise communication. Whenever we have a question, they’re always on point and available. Whether it’s a phone call, Teams chat, or a WhatsApp message, there are always multiple people in the business ready to respond when we need them.

We’ve worked with Ztech for just over a year now, and we now drive a higher quantity and quality of leads through the door. They’re really nice, friendly people, and I would highly recommend them.”

Partner: Quad Recruitment

Relationship Timeline: Aug 23'- Oct 24'

Curious to learn more?

Come ask us all your questions